The Real Brokerage Leverages AI to Drive Growth in 2025

by Nina Bavosa

The Real Brokerage experienced remarkable growth in 2024, adding nearly 10,000 agents to its network. As the company transitions into 2025, it aims to maintain this momentum, focusing on organic expansion and leveraging cutting-edge technology.

Expanding Agent Network
Real began 2024 with 13,650 agents and has grown its roster to 23,000 by year's end. CEO Tamir Poleg attributes this growth to increasing interest from larger teams and independent brokerages. While previous recruits averaged 100 to 150 agents, Real now engages with groups as large as 600 agents.

“We’re seeing bigger opportunities to grow organically,” Poleg said. “We’re attracting larger organizations, and this evolution in our prospects is driving our growth.”

Although Real remains open to strategic mergers and acquisitions, organic expansion remains its primary focus for 2025.

Focusing on Agent Value
Poleg emphasizes Real’s commitment to providing consistent value to its agents, a principle the company has adhered to for over a decade.

“Our goal is to continuously create value for agents,” Poleg explained. “If you build value for people, they will follow. That’s what has been driving our growth.”

In 2024, Real supported agents with education and guidance to navigate an industry in flux. In 2025, the focus will shift toward advancing technology tools and streamlining the home-buying process while maintaining agents at the center of transactions.

Integrating AI for Better Service
Real is making significant investments in artificial intelligence (AI) to enhance efficiency and improve client service. Instead of replacing agents, Real aims to use AI to handle repetitive tasks, allowing agents to focus on client relationships.

“With AI, our agents can be available to consumers 24/7 and deliver an elevated level of customer service,” Poleg said.

Key initiatives include tools like Leo CoPilot and Leo for Clients, scheduled for launch in mid-2025. These AI-driven solutions will enable agents to draw actionable insights from Real’s proprietary platform, offering unique advantages over competitors.

Streamlining Transactions
Real also plans to refine its ancillary services, including mortgage and title offerings, to create a seamless transaction process. By integrating these services and leveraging its AI capabilities, Real aims to simplify home-buying without requiring additional apps.

“Most interactions between agents and clients happen via text,” Poleg noted. “By combining AI with our mortgage and title services, we’re creating an end-to-end solution in a textual interface, making the process simpler and more efficient.”

Looking Ahead
As Real enters 2025, its strategy revolves around refining its technology, enhancing agent support, and integrating transaction services to provide an unparalleled experience for homebuyers and sellers. With a clear vision and innovative tools, the company is poised for another year of significant growth.

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Nina Bavosa

Agent | License ID: 2080701

+1(908) 510-9094 | nina@ninasellsnj.com

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